WarisEko

PERSONAL BRANDING BUILDING AN AUTHENTIC PERSONAL BRAND “We all are brands, but not all of us have activated the sweet spot of our brands. But never the less, he who understands that to which humans are always drawn to, can always engage and thereby play the game of strategic brand-influence” Its amazing how the term-brand has been relegated to Big Companies and Organizations, but truth be told, every one of us has a personal brand. Although not many of us have consciously activated these brands, but they exist nonetheless. Our digital footprints are everywhere, on social media platforms, Google and in our personal websites. We engage our dynamic tribes hence they sip the salvation we have to offer. We Mold ourselves and ideologies on specific niches even without knowing. But hey, why are you still hidden even with thousands of followers and millions of personal tribe engagements? The answer lies on this-“Being Strategic”. Nothing happens by mistake.Brand building is a conscious and calculated effort. Now you know you’ve got a personal brand, so the question now is how do I guide myself into my innate personality, discover, cultivate and activate that ruthless brand I’ve got inside me? Your question will be answered in 6 Dynamic ways but lets consider these 6 dynamics on what you must do first before stepping into building your personal brand IN 6 Dynamic ways. You must discover and understand your creative potencies-gifts and talents which is the tool through which you add value to your world.You remain incapable to operate on the human capital marketplace if you don’t discover, develop and deploy your personal brand value, you remain giftedly dormant and unable to serve humanity your divine composites which gives rise to poverty and insignificance. You must turn your creative potencies(gifts and talents) into a meaningful enterprise. It’s not enough to be gifted in an area you must think of how to leverage what you have. Good thinking, good product You must mold and craft your person. What do you want out of what you are, what is your purpose for being and how can you use it create the perception you want and how you want people to perceive you. At this point, you’ve become a product in the market and we must know what you are offering enough to buy into you. What core ideologies, beliefs and set of values are you going to run with. These determines what you do and what you don’t. As a brand one of your core values i think should be integrity-this helps you to build brand equity. You must define your uniqueness and how to ruthlessly deliver or execute your offeringp-People will often come to you because of your “Youniqueness” not necessarily because of what you do. Target market. You must choose your target market and have a good reason for doing so, this will help you craft a bespoke content and offering to enrich and empower them every step of the way. NOW THE 6 DYNAMICS: But First, what is brand? A brand is an identity associated with a personality, company, product or services. And what is personal branding-The art and practice of creating perception on which an individual would be known for. It is essentially the ongoing process of establishing a prescribed image or impression in the minds of others. Hence it paves way for people to market themselves as brands. Note: Branding is the perception people, customers or clients have about a particular product, service or brand. Branding is about perception. Marketing is a tool to strategically increase perception. In our world today the market economy is driven by perception not products. 1. THINK WITHIN! “Your Band is first within, before it goes without” Every personal brand is a codification of your innate qualities, strategic gifting and God-deposits. So the first step to cultivating your brand is first to ask yourself, WHO AM I? WHAT’S MY LIFE’S-VISION (which is a composite of my life’s purpose),once this questions are answered to a reasonable extent then you are good to go to a sub-ruthless composite of the questions answered- Next question you’ll be asking yourself, which is-What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn’t mean you can’t be human, be very human but strategically human-create a compelling personality around your codification. 2. STRATEGIC DISCLOSURE: Personal branding involves the practice of self disclosure and unveiling. Strategic disclosure helps to intimate your audience about who you are (YOUR AUTHENTIC SELF) including a bit of your everyday life and engagement as much as is needed and necessary as a feed to help build your personal tribe and engage your audience. Digital disclosure vai social platforms are great ways to create an unforgettable footprint for yourself and feed your audience with your inspiration, add value and help them realize their dreams. Your thought piece and written creative intelligence is a great way to disclose your beliefs, convictions and ideologies, principles that make for an authentic and a successful life. Your audience is always looking forward to reading your written piece of thought; empower them with that as much as you can. 3. DEFINE YOUR DOMAIN AND SELF CHARACTER! Your personal brand domain defines your niche market. Your area of creative-intelligence and self-market. You cannot stand out as a brand without at least one definite niche market. Appearing in all areas will make you unbelievable. If we must believe you, then you must appear believable, be believable and stand out as an authority in a specific area of human endeavor. 3. CONSISTENT BRAND PROJECTION Showing up just when you like is a message on its own. Consistency is a strategic approach in brand building. One way to fizzle out as soon as you entered any niche market, is not reflecting your unique self CONSISTENTLY in your definite platform(s) of performance and unique manifestation. Your personal brand goes through stages before maturity, which requires consistent show-up and improvement before it gets recognized and when it gets stocked in the minds of people, its relevance thrives through consistent value addition and manifestation. In the brand economy, your presence validates your relevance. 4. SOCIAL MEDIA. FLIP THE CRAPPY PERSONALITY ONLINE!! Social media, of course as an internet base platform- applications are built on ideological and technological foundations of the web 2.0 which allows the creation and exchange of user generated content. It’s a great way to kick-start your perception molding. Social media goes beyond facebook and twitter and extends to the professional world as well- LinkedIn is as a professional social platform validates this. If you must build a compelling personal brand and personality, then you must learn to manage “YOU” on social platform. Drop that messy profile, write something bespoke that speaks of who you truly are. A well written personal profile will give your social tribe a clue of who you are even without asking and that’s a great way to generate personal leads. Have a fairly common name? Consider using your middle initial or middle name to differentiate. Cultivating a strong personal brand is just as much about being responsive to what you are saying, as it is about creating intellectual property. 5. WEBIFY YOURSELF Not a crappy blog! Having a personal website is bae, it gives you a corporate outlook and tells your audience you are truly out for business. Your personal website is one of the best ways to rank for your name on the search engines. It doesn’t need to be robust. It could be as simple as a two to three page site with your resume, a link to your social platforms so that your social tribes can sip salvation from you and more, a well crafed brief and engaging bio data. You can always expand on the website with time. Webify! 6. REMAIN A NEWBIE: You know “the first love advantage”, don’t you? When you always want to learn new things… that is the ultimate attitude to becoming better than you’ve always been. No matter how well you know your industry or area of expertise, it would be wise to remember that things are changing at a faster rate than ever before, and you have to stay up-to-date with the latest changes and trends. It takes time to build your personal brand. If you fail to stay relevant, all of your effort will be wasted. If you don’t want to be discredited, then you’ll want to keep a steady supply of thought feeds and intellectual property. It also pays to learn new things, develop new skills, and expand your knowledge base to help your tribe become better, bigger and even larger than life. It’s all about value and adding value to your audience. If you’re not growing, then you’re stagnating, and that’s the last thing you want to do as an entrepreneur. Now you know how to get started! Build an authentic self- brand!

10 LAWS OF SOCIAL MEDIA Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line. 1. The Law of Listening Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives. 2. The Law of Focus It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people. 3. The Law of Quality Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time. 4. The Law of Patience Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results. 5. The Law of Compounding If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online. 6. The Law of Influence Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them. If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience. 7. The Law of Value If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business. 8. The Law of Acknowledgment You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you. 9. The Law of Accessibility Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months. 10. The Law of Reciprocity You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.

Personal Branding Rules to Being Popular Image result for personal brand popularity One of the things that frustrates me to no end is when entrepreneurs strive too hard to build a personal brand or become an influencer before they work on building a company. We go into business to be profitable and make lives better. Yet, that is somehow getting lost in our Kardashian-worshipping world where what you appear to be is more than what you actually are. We’ve turned being an influencer into a job title that people are starting to love and revere. We’ve also taken a process that used to happen organically and turned it into a rigid, formal process with a set of rules to follow. Whole conferences are built around meeting and mingling with online stars. But, you know what? Outside of those conferences, you can meet a lot these influencers working at restaurants and other non-influencer jobs to make ends meet — that’s because the majority of online stars are flat broke. Followers do not equal financial stability. When you have a large following, you should be able to build a profitable company, but you need a solid business model behind the glitz. If you want to do make up reviews, find a way to get sponsorships, build an email list and cash checks as soon as possible. If you want to make bank with your YouTube comedy channel, make sure people can buy bonus content from you — don’t just give it all away for free. There are a million different ways to monetize what you love to do. Just be sure that you offer amazing value to your followers if you want them to open their wallets for you. Here are six tips to being profitable and popular: 1. Be loud and opinionated Some people just can’t over-tweet or make too many videos. Their audiences are huge, and people pay attention every time they open their mouths. Even if you don’t love everything a loud person says, you have no choice but to listen. They invite conflict and debate and don’t care whether you like them. 2. Teach The best way to help elevate yourself is to elevate those around you. Give until hurts. Teach everything you know. Teach your secrets. Walk people step-by-step through what you do and how you do it. Make your failures just as public as your successes. Use every lesson in your life as good advice. Remember: Nobody listens to the silent expert. 3. Break all the rules Productive people are too busy knocking over barriers to help their audience to waste time on rules. They don’t have time to ask whether they are doing it the “proper” way or not. One of the worst things you can do is look at somebody else’s rule list and apply it to your marketing. No two people or companies are the same. Determine what your mission is and goals are. Then make up your rules along the way. 4. Have no shame Sometimes, people are afraid to share their knowledge because they don’t want to seem arrogant. They might not want to making a scene over a controversial topic. But, if you don’t speak up on your expertise, people will turn to the guy who does. I stopped being embarrassed a long time ago. I know I am going to look like a fool part of the time. I am going to make mistakes. That said, I’d much rather come crashing through the wall than cower in the corner when it comes to being an expert in my field. 5. Monetize, baby! If a large online following always equated to money, the world would be full of instant millionaires. This is definitely an area of business where the 80/20 rule applies. 80% of the money online is being made by 20% of the people. How do you start the revenue flowing? How do you take 10,000 YouTube subscribers and make it rain money? Get them off YouTube ASAP and over onto your email list. Then, give them something to buy. Make something cheap for people that don’t have much money and make something else expensive for people that love you and have $1000 burning a hole in their pockets. As soon as you see your traffic and online following start to grow, develop products to make their lives better. 6. Own your platform One of the most important pieces of internet advice I give out: Do not build your empire on rented land. The bitter reality about social media that most people seem to forget is that you don’t own your social media information. You don’t own any of your followers. I’ve seen Facebook fan pages with 50,000 followers get shut down with no explanation and no recourse. What ever happened to all those Vine stars? Please be sure you are building your own website and your own email list. You can even go as far as building your own social media site with tools like Buddypress. But, start building your empire on your land today. I tell people to always imagine how their business would look if one or all of their social media sites disappeared tomorrow. If that would dramatically affect the flow of new business coming into your door, then you have work to do. Branding is something we all have to do. Let most of it happen naturally. Your brand is a reflection of your personality. Don’t fake it. Work on being completely yourself and totally transparent and your following will happen naturally. When you leave your brand, your brand leaves you and when you build your brand it will of course build as well.

Now the question is what is PPC? In short, it mechanism followed for serving ads. Advertisers want traffic on there website so they invest in ads on the bases of pay per click. On the other side publishers want to earn money so they place ads on their website or blog which pay them on the basis of pay per click. For this purpose both need to join pay per click websites which works as 3rd party between them. So that means PPC is the main reason behind the relationship of advertiser and publisher. 3rd party pay per click sites are for both advertiser who want visitors for their business as well as Publisher who want to earn revenue for placing ads. Both parties join ppc ad network according to their need. When the visitors of Publisher site click on the  advertiser ads, then Advertiser has to Pay for each successful valid click.

Best CPC Or Pay Per Click Sites For Publishers.

1. Bidvertiser.

Bidvertiser is also a best choice if you are not able to get an approval from Adsense. Bidvertiser is also famous and oldest best in all pay per click sites and even perform well at some kind of blogs. It CPC rates are best as compare to other small networks just because they offer POP up, Banner and various other typing advertising techniques. Its CPC rates vary from approx 0.02 to $10 and you get earning bases on total earn point. Overall performance is best if have sufficient account of traffic.
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Payment:- Minimum Payout $10 via PayPal.

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